5 Hotel Facilities That Boost Success on Booking.com

Booking.com recently conducted a comprehensive survey involving 32,300 travelers across 32 markets, providing valuable insights into what travelers prioritize when booking accommodations. The results highlighted the amenities that influence decisions, attract more bookings, and boost rankings on Booking.com. With 75% of bookings coming from listings on the first page, showcasing the right amenities isn’t just important—it’s essential.

Here’s what you need to know about the top-rated amenities, how they impact guest decisions, and how to ensure your property stands out in a competitive marketplace.

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Study: What Is a Popular Hotel Amenity

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This global survey by Booking.com uncovered key preferences among travelers when choosing accommodations. From comfort to convenience, the results emphasize how specific amenities make or break booking decisions. These insights were based on actual booking behaviors, preferences for modern conveniences, and how these amenities align with guest satisfaction and loyalty.

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By analyzing this data, Booking.com revealed the must-have hotel facilities that directly impact rankings and bookings. Let’s explore these top five amenities and how they can elevate your property’s appeal.

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1. Air Conditioning Is the Most-Wanted Hotel Amenity

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According to the survey, 67% of travelers prioritize in-room air conditioning, while 66% want it available throughout the property. Guests are increasingly seeking comfort regardless of the season, making air conditioning a fundamental amenity. Whether you operate in a warm climate or a cooler region, highlighting this feature on your Booking.com listing can improve visibility and conversions.

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If You Don’t Have AC:

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• Offer alternatives like fans or mention cooling features like shaded outdoor spaces or swimming pools (which appeal to 38% of travelers).
• Clearly communicate any temperature control solutions you provide in your property description.

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2. In-House Restaurants 

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Dining convenience is a significant factor for travelers, with 54% listing a restaurant as an essential amenity and 63% of families basing their bookings on its availability. After a long journey or during tight schedules, the option to dine on-site saves time and offers unparalleled convenience.

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Make It Work for Your Property:

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• If you have a restaurant, detail the dining options available—breakfast, à la carte menus, buffets, or specialty cuisines—and add high-quality photos of the dining area.
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• If you don’t, stock minibars, provide in-room snacks, or recommend nearby restaurants. These small additions still appeal to families or business travelers who value accessible dining options.

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3. 24-Hour Check-In

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Imagine arriving after a delayed flight only to find the reception closed. This is why 53% of travelers value 24-hour check-in, making it a critical amenity. Offering guests flexibility can drastically improve their experience and your property’s reviews.

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Alternatives to Round-the-Clock Service:

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• Introduce digital or self-check-in kiosks, which are becoming popular solutions for smaller properties.
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• Use automated messaging systems to provide guests with clear instructions for after-hours check-in.

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4. Power Sources Near Beds to Attract Gen Z

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With guests increasingly reliant on their devices for work, communication, and entertainment, 61% of travelers prioritize accessible power outlets near their beds. This is especially critical for younger travelers, such as millennials and Gen Z, who rely heavily on technology during their stay.

If your property doesn’t have bedside outlets, simple fixes like extension cords or USB charging hubs can be cost-effective solutions to address this demand.

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5. Rooms With a View
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56% of travelers expressed that a room with a view significantly impacts their booking decision. While not every property can offer breathtaking vistas, you can still enhance this aspect by:

• Highlighting local attractions or nearby scenic spots in your description.
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• Including high-quality images of areas that guests can visit during their stay.
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What Are Examples of Hotel Amenities That Are Also Important?
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While air conditioning, restaurants, and flexible check-in dominate the list of sought-after amenities, there are additional features that can significantly enhance guest experiences and improve your Booking.com rankings. These hotel amenities may not always grab the spotlight, but they play a crucial role in securing bookings and earning positive reviews.

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Complimentary Toiletries and Entertainment
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Travelers appreciate thoughtful touches like shampoo, conditioner, or body wash, with 44% citing toiletries as an important feature. Entertainment options such as TVs, Blu-ray players, or streaming services are also valued by 41% of guests, particularly those traveling with children or for longer stays.

Wi-Fi: The Invisible Yet Vital Amenity

High-speed Wi-Fi has become a non-negotiable for modern travelers. Properties offering reliable internet report up to 40% more bookings. Whether guests are working remotely, streaming movies, or navigating their travels, connectivity is key.
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Kid-Friendly Amenities for Family Travelers
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Catering to families can unlock a lucrative market. Features like cribs, high chairs, or kid-friendly activities resonate strongly with parents, with over 60% of family travelers prioritizing properties that feel like home.
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How Hotel Facilities Impact Booking.com Rankings
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Booking.com’s algorithm prioritizes properties with complete, detailed listings. Here’s why your amenities matter:

• Search Ranking Boost: Listings with comprehensive details about amenities rank higher, increasing their visibility to travelers.
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• Guest Reviews: Travelers who enjoy well-thought-out facilities are more likely to leave positive reviews, which directly impact rankings.
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• Competitive Pricing: Properties with popular amenities can charge higher rates while maintaining a competitive edge.

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Steps to Update Hotel Amenities on Booking.com
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Ensuring your amenities are up-to-date on Booking.com is crucial for better rankings and guest satisfaction. Here’s how to do it:
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On the Extranet

1. Log in to the Extranet.
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2. Navigate to the Property tab and click on Facilities & Services.
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3. Select or update the amenities your property offers.
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4. Add details, such as photos or descriptions, for better visibility.
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5. Click Save to update your listing.
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Using the Pulse App

1. Open the Pulse app and log in.
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2. Go to the Property Details section.
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3. Update your amenities and services.
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4. Save the changes to sync with your Booking.com listing.
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Keeping your amenities updated ensures they appear in relevant filters, making it easier for potential guests to find your property.
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Future Trends in Hotel Facilities

As the hospitality industry evolves, these trends are set to shape the next decade. You can try to be one step ahead of your competitors by implementing those facilities today.
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• Hyper-Personalization: Guests will expect tailored experiences, from customizable room settings to personalized wellness programs.
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• Workcation-Friendly Amenities: With remote work on the rise, co-working spaces, high-speed internet, and meeting rooms will become essential.
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• Sustainability: Simple measures like using energy-efficient appliances or reducing plastic waste can appeal to the growing eco-conscious traveler segment.
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Ready to Boost Your Bookings?
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Amenities are more than just perks—they’re the foundation of guest satisfaction and booking success. By focusing on these top-rated facilities, you can attract more travelers, enhance their experiences, and boost your Booking.com rankings.

Want to ensure your property is optimized for success? Download our free Booking.com Ranking Checklist and take the first step toward transforming your listing into a booking magnet.

Make your amenities work for you, because every detail matters.

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