Hotel Rubens

Challenges

Hotel Rubens faced distribution management challenges, balancing competitive prices and demand flow to ensure steady guest influx and growth. Visibility issues hindered occupancy rates and attracted a wider clientele. The hotel needed an agile approach to stay relevant and adapt to changing trends. A 20-day vacation closure during November-December 2021 added operational intricacies, requiring careful planning to maintain revenue generation and guest satisfaction.

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Solution

Through our collaboration, Hotel Rubens undertook a strategic approach to improve its OTA visibility and revenue management. This involved adjusting pricing strategies, optimizing OTA presence, and aligning with market demand to achieve sustainable growth.

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Results

Comparing key metrics over different timeframes reveals significant improvements:

1. 2019 vs. 2021:

• The yearly revenue difference was a 4.28% increase, but Otamiser only started working from July 2021.
• During the second half of 2021, total revenue surged by 32.29% (July to December 2019 vs. July to December 2021).
• Adjusted calculations accounted for inflation and market demand changes.

1. 2022 vs. 2019:

• Total revenue between March and December 2022 saw a remarkable increase of 28.34%, indicating sustained growth.

During these periods, specific performance indicators also showed positive trends:

• Average Daily Rate (ADR) increased by 15.82%.
• Occupancy grew by 3.56%, even considering a 20-day closure for a vacation taken by the hotel's owners in November-December 2021.

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Conclusion

The collaboration with Hotel Rubens  has led to impressive results, showcasing substantial improvements in ranking. By implementing Otamiser Booster®, Hotel Rubens has positioned itself for sustained growth and success in the competitive hospitality industry.