Case Study: Goodnight Antwerp

‍Goodnight Antwerp is a charming boutique hotel in Antwerp, offering a prime location for discerning travelers. With five meticulously designed rooms, the hotel provides a serene and cozy ambiance, offering high-quality comfort and decor. Whether for business travelers or leisure travelers, Goodnight Antwerp ensures a restful and rejuvenating stay. The hotel seamlessly blends modern amenities and classic elegance, offering an unforgettable experience. Known for its art, history, and dynamic energy, Goodnight Antwerp offers a serene oasis where guests can recharge and embrace the city's spirit at their own pace.

‍

Understanding the Challenge

‍
Goodnight Antwerp, enjoyed steady weekend bookings but struggled to fill rooms during the week. This imbalance hindered the hotel’s ability to maximize revenue and achieve consistent ROI growth. While weekends brought in a reliable stream of guests, weekday occupancy gaps left significant revenue untapped. To address this, the hotel sought an effective strategy to attract more weekday visitors and boost overall performance.

Partnering with Otamiser

‍
Recognizing the need for expert guidance, Goodnight Antwerp partnered with Otamiser in December 2022. The collaboration went beyond traditional consulting, as the Otamiser team took over the hotel’s Revenue Management System (RMS). This allowed them to implement an innovative and fully customized revenue strategy tailored to the hotel’s unique challenges and opportunities.

The strategy focused on three transformative areas. First, Otamiser deployed its Booster® to enhance the hotel’s visibility on Online Travel Agencies (OTAs), making it easier for potential guests to discover and book.

Next came the implementation of a customized revenue management strategy, which allowed Otamiser's revenue managers to adjust Goodnight Antwerp's room rates based on real-time demand. This ensured competitive pricing during slower weekdays while maintaining profitability. Finally, the team used advanced analytics to identify underperforming areas and fine-tune their approach. By taking control of the RMS, Otamiser ensured that revenue growth was both effective and sustainable.

Achieving Remarkable Results

By comparing data from December 2021–April 2022 to December 2022–April 2023, Goodnight Antwerp achieved the following:

Revenue Growth: Total revenue increased by 27.5%, with inflation-adjusted growth at 18.1%.
Higher Occupancy: Average occupancy rose by 26.6%, addressing the weekday challenge effectively.
ADR Improvement: The average daily rate grew by 2.1%, even after accounting for inflation.

‍

‍

Lessons Learned and the Road Ahead

‍
Goodnight Antwerp’s journey underscores the importance of partnering with industry experts. By working with Otamiser, the hotel was able to implement innovative, customized solutions that addressed their specific challenges. Dynamic pricing, enhanced OTA visibility, and a data-driven approach emerged as key drivers of success.

Beyond revenue, the focus on guest satisfaction and personalized experiences complemented these strategies, fostering loyalty and positive reviews.

‍

With a strong foundation now in place, Goodnight Antwerp is well-positioned for ongoing growth and further optimization.

‍

This case study illustrates how a strategic and hands-on approach to revenue management can turn persistent challenges into sustainable opportunities for success.

Book a call with Otamiser to find out how Booster® can help you achieve your goals.