Would you like to learn how a boutique hotel in a small city increased its occupancy by nearly 40% in just a few months? You are in the right place, let’s explore this interesting case study.

Hotel Staatsman: the challenges

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Hotel Staatsman, located in the historic State Hall of Zwolle, offers a unique blend of history and luxury. With seven beautifully designed rooms and suites, the hotel provides a warm and welcoming atmosphere. Its management was looking for a solution to enhance its revenue and market visibility to help the hotel reach its full potential.

Otamiser came to the rescue when they started collaborating with the hotel in a shared passion for hospitality and giving back the power to the hoteliers. The collaboration significantly improved their revenue and market presence.

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Approach

Before partnering with Otamiser, Hotel Staatsman faced challenges in maximizing its revenue potential. Although the hotel had achieved steady revenue, there was a clear need for optimization to drive higher occupancy and better average daily rates (ADR). When Hotel Staatsman onboarded Otamiser in April 2024, they found the solution they were looking for.

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Otamiser introduced the innovative Booster® algorithm, a tool designed to optimize pricing strategies and enhance listing visibility on OTAs. By integrating Booster® with the hotel's existing systems, Otamiser's revenue experts began managing Hotel Staatsman’s revenue management strategy. This partnership focused on leveraging data to set the pricing and maximizing the hotel's visibility across major OTAs like Booking.com.

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The implementation of Otamiser’s Booster® algorithm significantly improved Hotel Staatsman’s search rankings and visibility, leading to better pricing strategies and, ultimately, enhanced revenue.

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Results and Impact

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The combination of Otamiser’s Booster® algorithm and strategic revenue management created impressive outcomes for Hotel Staatsman:

ADR: increased by 10.1% on average during Otamiser’s management when compared to the same months the year before implementation of the Booster® algorithm.
Occupancy: grew 39.69% on average.
RevPAR Growth: increased by 84.20% on average during Otamiser’s management.
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One of the managers of the hotel, Andries van der Veen said: “We are more than happy with the results Otamiser has realised for our hotel. The collaboration with the team has been great!”

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Conclusion

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Hotel Staatsman’s partnership with Otamiser highlights the powerful impact of innovative revenue management strategies in combination with a higher visibility on the OTAs. Not only can the hoteliers realize the revenue they deserve, but they also have the opportunity to refocus on the core aspects of their business.

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