When One Two Four, a luxury spa hotel in the heart of Ghent, opened its doors, they knew standing out in a competitive market would be a challenge. To get ahead quickly, they made a smart decision early on, implementing OTA ranking management. This case study tells the story of how that partnership helped One Two Four become a market leader within a year's time.

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The Challenge

As a new player in the highly competitive Ghent hospitality market, One Two Four was facing the challenge of building its brand and standing out in the masses. To achieve this, the hotel needed to stand out on OTAs like Booking.com. Otamiser came around the corner at the time the management was working out this challenge.

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Otamiser’s OTA ranking management algorithm Booster® specializes in improving ranking and visibility on online travel agencies (OTAs). Together with a personalized revenue management service, the solution boosts the revenue of hotels significantly.

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Not much longer the management decided to embrace the innovative approach and partner with Otamiser.

Strategic Decision: Partnering with Otamiser

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What impact did this partnership have on the hotel? It not only improved the hotel’s listings on the online travel agencies, but it also gave Otamiser’s revenue management team the opportunity to set higher prices for the rooms, resulting in increased overall performance.

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Impact: A Significant Increase in Occupancy and Revenue

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The results of the Booster® became visible after the first month of implementation. KPIs like ADR, occupancy and RevPAR show that clearly. We compared the 2 months that overlapped (August and September) the year before and after the implementation of Booster® to visualise the impact of this solution.

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RevPAR YOY Comparison Hotel One Two Four

Occupancy YOY caomparison Hotel One Two Four

RevPAR: Increase over 40%
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Occupancy: Surged by over 30%

Otamiser's solution, secured One Two Four’s long-term success. The evolution of turnover of the hotel visualizes the impact the Booster® had.
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These improvements are mainly thanks to Otamiser's ability to secure top rankings on major OTAs like Booking.com, combined with an optimized revenue strategy.
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The Power of OTA Optimization

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This case study proves the crucial role that OTA optimization can play for new hotels. Ranking high on OTAs is essential for attracting new guests. Research by the Expedia Group shows that 75% of bookings come from the first 15 search results, in other the words, the higher your rank online, the more bookings you will secure. By reaching top positions, One Two Four was able to maximize both its occupancy and revenue.

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Boosted Guest Experience

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With Otamiser’s Booster® automating OTA management and pricing, One Two Four's team was able to concentrate on improving the guest experiences. Their efforts resulted in an impressive 9.3 Booking.com review score.

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This created a positive feedback loop: high ratings improved the hotel's visibility on OTAs, leading to more bookings and increased revenue. In turn, this allowed the hotel to further invest in guest services and maintain top rankings in the search results of online travel agents. This positive loop drives sustained growth and profitability for the hotel.

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Conclusion

The partnership between One Two Four Hotel and Otamiser proves how choosing the right partner early on can strongly impact the journey of a new business. Thanks to strategic implementation of OTA ranking management and advanced revenue management, One Two Four was able to become a market leader within a little over a year.

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Interested in what this solution can do for your hotel? Book a call with one of our experts to find out.

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