Approach

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Before partnering with Otamiser, Hotel Merveilleux was already using RoomPriceGenie's leading revenue management software. This enabled the hotel to implement dynamic pricing, leveraging the many impactful factors RoomPriceGenie considers in its recommendations.

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However, the owners felt they were not yet reaching the hotel’s full potential. When they met Otamiser, they found a solution to this problem. The innovative Booster® combines the best pricing strategies for hotels with a game-changing algorithm, boosting the position of listings in the search results on OTAs. Otamiser’s revenue experts started managing the RMS for the hotel, applying their expertise to optimize pricing strategies.

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The integration of Otamiser's Booster® algorithm into Hotel Merveilleux's listings catapulted the position and visibility of the hotel on OTAs such as Booking.com. This powerful combination of higher visibility and the best pricing strategies, alongside RoomPriceGenie’s software, led to impressive revenue results for the hotel.

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Results and Impact

The combination of Otamiser’s Booster® and RoomPriceGenie’s revenue software yielded remarkable outcomes, showcasing tangible improvements in revenue and market performance:

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Revenue Growth

• Four months after the implementation of Booster®, year-over-year revenue increased by 47.9%.
• The use of Booster® resulted in a 10.22% increase in Average Daily Rate (ADR), contributing to overall revenue growth.

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Enhanced Visibility

• The implementation of Booster® led to an average increase of 72% in search result views on Booking.com.

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The surge in activity on the hotel’s Booking.com profile significantly increased traffic to the hotel's website, leading to a rise in commission-free direct bookings. This phenomenon, known as the "Billboard effect," strongly benefits the hotel's earnings.

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Operational Efficiency By automating key revenue management tasks, Hotel Merveilleux experienced a significant improvement in operational efficiency, freeing up valuable time for staff to focus on guest experience and other strategic initiatives.

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Conclusion

The success story of Hotel Merveilleux's collaboration with Otamiser and RoomPriceGenie exemplifies the transformative impact of strategic partnerships and innovative revenue management solutions. Through a shared commitment to excellence and forward-thinking strategies, Hotel Merveilleux has not only maximized revenue potential but also strengthened its market presence and operational efficiency.

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As encapsulated by our tagline, "Higher ranked, higher revenue," Hotel Merveilleux's journey underscores the importance of leveraging cutting-edge technology and strategic collaborations to thrive in today's hospitality landscape.

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Discover how combining dynamic pricing and higher visibility on OTAs can transform the success of your hotel by booking a call with one of our experts.

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